5 Mistakes You’re Making With Your Pinterest Account and How To Fix Them

The Top 5 mistakes people make on Pinterest for their business and how to fix them

You’re reading this which means you are so effin’ ready to take your Pinterest marketing game to the next level, scale that amazing biz of yours and thrive online.

Am I right or am I right?

So real talk…Pinterest is not a one-and-done platform. You can automate it but it takes 3-6 months to gain traction depending on the amount of content you have, if you’re automating, how your website converts, what you offer aaaaand how consistent you are.

Sound like a lot? I mean, it can be. But that’s why Pinterest Managers like me exist. Shameless plug!

But if you’re…

  • just starting out
  • not ready or can’t afford to hire a Pinterest Manager
  • or want to learn what it really takes to optimize that account

…then this is for you.

Let’s dive in!

5 Mistakes You’re Making With Your Pinterest Account & How To Fix Them

​Do you know what the absolute WORST things you can do on Pinterest are as a business or blogger? It’s possible you’re making these mistakes but don’t worry, we’ll get you on track!

You may want to pin this for later so you can reference back to it!

The Top 5 mistakes people make on Pinterest for their business and how to fix them

Mistake #1: You Don’t Have A Business Account

Girl, you are missing out on some serious analytic power here.

Your Pinterest Analytics tell you so many cool things like how many link clicks you’re getting, who’s saving your content, your most popular boards and website traffic vs Pinterest account traffic.

Plus a whole heck of a lot more!

How to Fix It: When logged in to your account go to pinterest.com/business/convert/ > fill out your business name and website then select a business type > Click Create account.

​Mistake #2: You Don’t Have Google Analytics

While Pinterest data is really important, you need to know how many sessions your site is getting from Pinterest. Sessions are different from page views. So while link click data from Pinterest can tell us how many times someone is going from Pinterest to your website, sessions tells us how many unique people are visiting your website.

How to Fix It: Set up your Google Analytics account.

Mistake #3: You Waste Time Deleting Pins

The point is, you can’t really get rid of them. It doesn’t matter if you don’t sell the product anymore, you changed businesses and websites, you deleted the blog posts or changes links. I’m sorry to say, once it’s on Pinterest, it’s on Pinterest forever.

Unless you only pinned it a few times and no one else did, you might have a chance. But you really could spend that time doing something else to increase your reach on Pinterest.

Don’t waste your precious time deleting old pins!

​How to Fix It: If needed, use a redirect plugin on your website for link changes if you can. The less 404 and error pages people go to on your site, the happier Google will be.

Mistake #4: You’re Manually Pinning Without A Strategy

There is a very good reason everyone is obsessing over Tailwind. It works.

If you don’t know, Tailwind is a pin scheduler and when you sign up your first 100 pins are free and then it’s $14.99 a month. That’s not expensive at all considering you can schedule up to 400 pins a month, unlimited pins if you pay annually.

Plus you get to be a part of 5 Tailwind Tribes (essentially group boards but with potentially way more engagement), the ability to message the group as a whole and each member + data to make sure you’re getting the most out of each Tribe. Pretty awesome, right?

Plus, Pinterest is really hitting hard on spam. Meaning, if you’re pinning the same pin over and over again or the same pins to the same boards too close together, they could mark you as spam and shut down your account. Let’s avoid that!

In Tailwind you can use the interval feature to set a schedule for when your pins go out that both saves you time and prevents you from spamming.

How to Fix It: If you want to give Tailwind a try, use my link here. I don’t make any money from this but I do get a free month of the Plus Plan if you upgrade. No pressure😉

Mistake #5: You Have Random Names for Your Boards, No Descriptions and/or No Categories

So Pinterest, first and foremost, is a visual search engine. Same premise as Google, just with graphics and photos.

This means that in order to rank in the home feed or at the top of search results, you have to know your business’s keywords, how people search for those on Pinterset and then use them in your board titles and descriptions. Setting categories also makes it easier for Pinterest to sort your content.

How to Fix It: Follow these steps…

1. Go into the Pinterest search bar and look for keywords related to your business

2. Use the top keyword you want to rank for as your board title (2-5 words depending on length)

3. You see all those extra keywords that pop up? Keep clicking on those to form longtail keywords that you can use to write 2-3 sentences describing what you’re pinning to the board (in a way that makes sense, no keyword stuffing).

4. Set the category

Viola! You’re on your way to Pinterest Success!

P.S. – Screenshot your Pinterest profile, post it on your Instagram stories, tag me and I’ll follow you + blast you to my followers ❤️️

How To Become A Work From Home Mom + 21 Business Ideas

How To Become A Work From Home Mom + 21 Business Ideas

When I got pregnant with my son I loved the idea of becoming a stay at home mom but we never thought we could make that work financially, so when the option to be a work from home mom presented itself I knew I couldn’t let that opportunity pass by.

How To Become A Work From Home Mom + 21 Business Ideas

MY WORK FROM HOME STORY

Maybe it was hormones or maybe I’m just that emotional but I remember crying (ugly crying) about how we couldn’t afford for me to stay home with our son once he was born. I didn’t work a full 40 hours a week at my main job so we had to save up for my maternity leave and even then we were pushing it at 2 weeks off.

As it turns out, my dream to be a stay at home mom would become a reality when my company let go of the entire marketing department. RIGHT after I gave birth. Crazy, right?

SO WHAT DID I DO?

Well at this point I could have wallowed in self-pity and just gotten another marketing job I hated but as it turns out, every single person that was in our department had the same thought as me. Forget this corporate greed crap, I’m just going to freelance!

My husband and I were certainly nervous (he was more than me) but as it turns out, this is the best job I’ve ever had. And now I really can’t imagine working for someone else.

Now you know my story and before we jump in to the juicy stuff, I want to say CONGRATS! You reading this post is an awesome first step to financial and family freedom. I don’t know why you want to work from home but I want you to think really hard about that reason as you read this. Your WHY is going to be how you get through the tough parts of being your own boss.

THE SECRET SAUCE – FACING REALITY

The secret to success as a work from home mom is to start a business using the skills you already have, then add on or pivot your business as your skills and dreams grow. A lot of people think they can succeed by jumping into something that other people succeed at but that’s not true for everyone (and this may guarantee failure).

Just because that one mom you know was immediately successful with her blog in her first year doesn’t mean you will be too. Not that I’m knocking blogging, I obviously like it!

But it is what it is.

Success starting out is much more likely to happen if you start with something you already know. And don’t worry, if you aren’t sure what your skills are I assure you there is a business you can start asap knowing what you know.

It takes a lot of faith in the universe to jump into something like this but (most importantly) you need to believe in yourself.

The biggest hurdle you’re going to face as an entrepreneur (and get used to calling yourself that CONFIDENTLY) is feeling like you aren’t good enough.

Ever heard of imposter syndrome?

You may feel like this right now. Maybe you’re reading this post because you really want to be your own boss and stay home with your kids while also making money. And I know from first-hand experience that’s a scary feeling to have.

It’s frightening to think you’re meant for bigger and better things but then be smacked in the face by all the ‘what-ifs’ and that voice in your head saying “maybe you should just stop dreaming”.

And I agree. It’s time to stop dreaming! And time to start doing.

It’s not okay…

  • if your job makes you miserable and you hate putting 8+ hours in every single day to fatten up someone else’s wallet.
  • that you want to be home with your kids but society has taught you that you can’t be both a mom AND a boss!
  • that you feel unfulfilled by your current life path.

It’s time to face your own reality. You’re miserable, something has to change and you can’t spend your time daydreaming about making 7-figures overnight.

It’s time to gather your skills, invest time in self-improvement and jump right in!

LET’S TALK ABOUT BAD MOVES

Like I mentioned earlier, you are more likely to be successful if you start with a business that utilizes skills you already have.

For example, I was a social media manager so I took on my own clients. Then I blogged for a while and now I’m a Pinterest Strategist.

I started with what I knew and as I grew and learned new skills, I transitioned. You can do this too!

Here are my major DO and DO NOT’s for newbie entrepreneurs:

DO NOT

  • Pay for advertising before establishing yourself. By establishing yourself I mean you’re making more than enough money to pay yourself, pay your bills, put money into savings, and pay for your business expenses/taxes.
  • Worry about branding or your blog before your services. Yes, things need to look nice when people drop by your site but keep it super simple in the beginning so you can focus on creating your packages/products and getting clients.
  • Try to take on too many clients too fast. It’s no fun have more clients than you can handle. That’s overwhelming and stressful and if you don’t provide the quality of service you promised, you can lose clients and even get bad reviews.
  • Quit your job without having a PLAN and PROOF of income. If you lost your job like me then you have all the time to dedicate to your new business. But if you’re still working another job, make sure you’re making a consistent profit before quitting.

DO

  • Utilize your pre-existing skills. Sit down and list everything that makes you awesome. These could be skills you’ve learned at work or even something people just ask you about all the time.
  • Determine 3 times during the day that you can work (fairly) uninterrupted. For my moms, create time blocks. If this is early morning, during nap time, when your husband is home, late at night or whenever, it doesn’t matter. These also don’t have to be long time frames. Just make sure you have time to work efficiently.
  • Master time management before adding too many tasks to your schedule. If you find you’re getting distracted a lot then you need to put less on your plate and learn how to get major tasks done before adding in the little random things that don’t take priority.
  • Use Linkedin to update your resume & find clients. This is important! Linkedin is an amazing tool to get your new business off the ground, especially if you don’t have a website up yet. Put your new business in your jobs, add to your skills list, get endorsements, add your new title to the top of your page, create a post about your business, get a professional photo and connect with people!
  • Engage in Facebook Groups where your ideal client hangs out! Alternatively you can also seek out and connect with your ideal clients on Instagram. I do both but if you’re feeling overwhelmed, just start with one platform.

 

MAJOR STEPS TO TAKE

If you’re ready to get started working from home there are a few major things you need to figure out.

What are your skills?

What services will you offer?

How much will your services cost?

How will you find clients?

Once you figure out these 4 major components, everything else you need to do is comprised of little details and daily tasks, like creating your brand and starting a website. If you’re ready to start your site, I highly recommend SiteGround for your hosting!

Web Hosting

 

You’ll also need to figure out your schedule. See how I manage my time as a work from home mom in this post.

Time management is so crucial when you have kids and you’re starting a business. You may have some late nights at first but remember that doing it right in the beginning will set you up for long-term success. And if you can get a babysitter while you work distraction-free at Starbucks for even just an hour, DO IT!

 

 

21 BUSINESSES YOU CAN DO VIRTUALLY

I know you’ve been waiting for this part of the post! Here are 21 business ideas that are all virtual-based and can be started utilizing skills you may already have.

And remember, if there’s something on this list that does match your skills but something else sparks a passion you want to pursue, focus first on establishing yourself and earning an income. Then, after or even simultaneously, work on your passion-driven business for your long-term goals. You may be surprised how quickly you develop your dream biz!

  1. Virtual Assistant
  2. Pinterest Assistant
  3. Social Media Manager
  4. Graphic Designer
  5. Website Designer
  6. Financial Consultant
  7. Tax Consultant
  8. Blogger
  9. Freelance Writer
  10. Stock Photographer
  11. Life/Health Coach
  12. Tutor
  13. Photo/Video Editor
  14. Blog/Article Editor
  15. Grant Writer
  16. Podcaster
  17. Social Media Marketer
  18. SEO Consultant
  19. Adwords Specialist
  20. Blogger Assistant
  21. Game/Book Reviewer

10 Podcasts For Mom Entrepreneurs

10 Podcasts For Mom Entrepreneurs

Podcasts baby!! If you haven’t jumped on this train yet you are MISSING OUT. Listening to a podcast specifically designed for mothers and female entrepreneurs in mind has given me a new perspective on myself as a woman and mom, and has pushed me to be my best when it comes to earning an income from home.

10 Podcasts For Mom Entrepreneurs

Why Podcasts Are So Amazing

If you’re already a podcast listener then you know all about how amazing they are! But if you’re new to the idea here’s why you need to try them out.

  • You can listen to them on the go so even if you’re a super busy mama like me you can tune in while driving, during your morning run or while you’re eating lunch. No need to set aside a specific time or space to indulge!
  • It’s faster then reading. Let’s be super real here for a minute. I LOVE reading (and holding/smelling) actual books BUT as a mom and an entrepreneur my time is already stretched thin. Now I’m a firm believer in taking time to do things you love but I’m also super into efficiency and podcasts just fit that bill better than books.
  • You will learn a LOT. You will listen to entrepreneur newbies and professionals alike share their stories, wins, losses, mistakes, smart moves, strategies and everything in between. This is not only interesting to listen to and #relatable but also extremely important for you and your business. I have made huge strides in my business and even my personal life because of lessons I’ve learned on podcasts.
  • Your vision will become clearer. Beyond just learning strategies, listening to podcasts can also open a lot of unrealized dreams and opportunities for you. I’ve had so many epiphanies to help me hone in on my business and what I need to do next because I decided to just listen to a podcast episode one day.

11 Podcasts for Mom Entrepreneurs

1. Boss Mom Podcast

The Boss Mom Podcast is hosted by Dana Malstaff. This is my absolute favorite podcast of all time. The interview topics are so interesting and they dive deep into different kinds of businesses, interviewing entrepreneurs in every industry and in every stage of their journeys. If I don’t have time to listen to very many episodes in a day, I make sure I don’t miss updates from the Boss Mom podcast. I’m also part of the Facebook group and I can’t recommend that or this podcast enough. If you’re looking for a place where motherhood and entrepreneurship meet with endless opportunities to grow as a business owner and mom, the Boss Mom podcast is it.

Listen via iTunes or Stitcher.

2. All Up In Your Lady Business

I really hope I’m not the only person who started listening to this podcast because I was so impressed with the title! The All Up In Your Business podcast, hosted by Jessica Stansberry and Jaclyn Mellone, is simply all about business themes filled with interviews from guest experts, roundups, chit-chats between the two hosts and more.

Listen via their website or iTunes.

 

 
 

3. Pursuit With Purpose

The Pursuit With Purpose podcast is close to my entrepreneurial heart because the host, Melyssa Griffin, is the first blogging guru I’ve ever truly followed. She was the first one who gave me the confidence to say “Hey, I really can do this!” and her podcast episodes and blog posts are SO beautifully actionable, with no fluff involved. In 2016, Melyssa had her first million-dollar year in her business but she wasn’t very happy. At the time, she was so focused on numbers and status, rather than what would actually bring her real happiness and create an impact in the world. That all changed. This podcast is about her journey to meaning and fulfillment and how you can bring it to your own life – today and every day. This podcast is extremely refreshing.

Listen via iTunes or her website.

5. Simple Pin Podcast

My girl Kate Ahl is THE Pinterest guru and owner/founder of Simple Pin Media, a Pinterest management company that specializes in managing Pinterest pages for businesses and bloggers. She is crazy passionate about teaching simple, actionable Pinterest marketing strategies to help business owners and bloggers boost their business using Pinterest without wasting their time. She’s on a mission to rid the world of Pinterest myths, crazy hacks to ‘game’ the system and rabbit trails that waste valuable business-building time. She wants to give her audience solid Pinterest Marketing advice using data-driven results. If you are in ANY field or niche and you’re currently or ever want to utilize Pinterest, you need Kate guiding you along the way.

Listen via iTunes, Stitcher, Spotify or website.

Tailwind Visual Marketing Suite

6. SweetLife Entrepreneur

Mom of three April Beach is the host of the SweetLife Entrepreneur podcast. It’s your go-to podcast for female entrepreneurs designing your business around a life you love: travel, family and fulfilling your purpose. While anyone can learn something from April, this podcast is definitely centered around online coaches, consultants and service providers who want simplified steps, training, and strategies. She’ll give you her proven tips from over a decade of coaching female entrepreneurs, pioneering online courses and launching businesses that make an impact. Unfiltered honesty from the trenches of parent entrepreneurship to inspire you to get where you’re called to go. Simplify it all with this podcast!

Listen via website or iTunes.

7. The Goal Digger Podcast

Jenna Kutcher is the mastermind behind The Goal Digger podcast and she is simply amazing. I found Jenna on Instagram and when I found out she had a podcast I immediately jumped on my phone to find it and listen. Honestly, she’s one of my #BossLady role models. In the Goal Digger Podcast, Jenna brings you the productivity tips, social media strategies, business hacks, and inspirational stories that can help YOU design your dream career. She shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer. She believes in crafting your own reality and I’m soooo into that! Are you?

Listen via website or iTunes.

8. The Shameless Mom Academy

You are in for a serious treat with this podcast! Sara Dean launched the Shameless Mom Academy to help moms lead more positive, powerful and purposeful lives #EveryDamnDay. She did this because after becoming a mom herself in 2012 she found out that – holy cow – this is hard work, and if you’re not paying attention you can completely lose your own sense of identity while raising babies. Sara digs deep into topics like creating the confidence you crave, turn your struggles into strengths, building better boundaries, and tuning into tiny habits that can change your life. See (or rather listen) for yourself to learn why thousands of moms are tuning into this podcast.

Listen via iTunes, website or Stitcher.

9. Strategy Hour

Get actionable strategies and killer marketing tips to grow your creative business inside The Strategy Hour podcast with hosts Abagail Pumphrey and Emylee Williams. These two share all the ins and outs of their experience growing a successful 6-figure online business and give you actionable steps you can take away and use in your business today. They cover #AllTheThings and I know every time I listen that I’ll be taking a step forward in my business because of them.

Listen via website or iTunes.

10. Wit & Wisdom

And last, but most definitely not least, we have the Wit & Wisdom podcast with Erin & Kirsten. Together they have over 15 years of experience in the online business world. They bring their incredible wit and industry wisdom in every episode and they might make you laugh in the process. You’ll feel like you’re hanging out with 2 of your best friends and you’ll always learn something new.

Listen via website or iTunes.

 

What are your favorite podcasts?

Let me know in the comments what your favorite podcasts are for motherhood, business and both! Are there any that I absolutely NEED to add into my routine?