3 Tips for Designing Click-Worthy Pinterest Pins
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The main objective for using Pinterest to promote your business is to utilize pin images as a way to entice your ideal customer, client or reader to click on the pin and go to your website. The hope is that they will enjoy what’s on the other side of that pin and take action on your website in some form, whether that be subscribing to your email list, reading your blog posts, purchasing a product or signing up to work with you.
However, designing pins to increase website traffic takes more than just pretty colors or a nice flatlay.
I get asked often how I design pins for my clients that don’t just get saved, but actually get CLICKED. How do I entice my client’s audience to engage with their content?
I’ve put together a list of the top three things you need to do to design click-worthy pins that your Pinterest audience will engage with.
1. Use Canva to Design Your Pins 📌
Canva is a graphic design program that is web-based (so nothing needs to be downloaded to your computer) and has a phone app. It has become a common design platform for online business owners who need to design online marketing material without hiring a professional to do it for them.
Canva has a large number of benefits from beginners to advanced users but for the sake of designing pins all you need to know right now is that it…
- has pre-designed pin templates that are the perfect size.
- makes it incredibly easy to make multiple versions of pins.
- has free and pro graphics and photos for use in your designs.
- makes it easy to change aspects of designs to match branding.
- is perfect for beginners.
You can learn more about Canva and sign up HERE. *I recommend the pro version which is cheap and gives you a ton of other features.
2. Simple is Always Better 📌
When designing pins it’s easy to spend hours and hours changing your designs and sometimes second-guessing your pins based on what others are sharing on Pinterest.
Avoid complicating things (and wasting time) by keeping your pin designs simple.
- Any text overlay on the pin image should be easy to read because the Pinterest algorithm itself reads the pin AND you want to make sure it’s easy to be quickly read by pinners.
- Simpler is always better on mobile and the Pinterest app is more commonly used than the desktop version.
- Your logo or website URL should be minimal, non-invasive and again, simple.
- Don’t try stuffing a lot of information into the text overlay of the pin because like any platform, the attention span of pinners are short. Utilize the pin description to add more information.
3. Keep The Pinterest Algorithm In Mind 📌
When designing your pins always keep in mind how the Pinterest algorithm works.
Pinterest is just like Google in that it’s based on keywords that pinners are commonly searching for but instead of articles, they’re searching for images.
With this in mind…
- Use keywords in the text overlay of your pins because, like I mentioned before, Pinterest reads the image text.
- Make sure those keywords match up with pin titles, pin descriptions and the keywords of the content the pin leads to.
- The image you choose for your pin should also relate to the content of the pin leads to.
- Get personal with the text overlay of your pin. What keywords are your target audience searching for on Pinterest and how is your pin meeting their needs?
When designing your pins your first thought should be the same ones you have when you design images or write content for any platform…
…who am I speaking to and what problem am I solving for them?
Using these tips you’ll be designing beautiful and click-worthy pins in no time!
Do you enjoy designing pins or would you rather outsource it? Grab the Canva Pin Template Pack to make it even easier for you to get started marketing your business on Pinterest.⠀⠀⠀⠀⠀⠀⠀
Feel free to contact me for more information on Pinterest Management, Strategy Sessions and the Beta Pinterest Manager Coaching Program!